This post reminded me of the aftermath we dealt with at WooThemes earlier this year when our servers got hacked and our business was almost destroyed. Whilst that was one of the most challenging situations I’ve ever had to deal with, I was absolutely astounded by the reaction we received from our community. Instead of complaining & criticising, they were totally understanding, supportive & loyal.

If isolated, the situation itself obviously would not have resulted in such a positive reaction, but instead it must’ve been things we did prior to that experience that caused our customers to be so fantastic. Money in the bank.

So in thinking about the various ways that we’ve put money in the bank with WooThemes, I’d like to highlight a few things we’ve done really well:

• We’ve spent a lot of time building a brand that communicates our core values: excellence, responsive, progressive &amp...

One of the benefits of being based in Cape Town, South Africa - and thus very far away from any major tech hub - is that there’s no mainstream trends or hype that has any significant influence on the way we go about our business. To this day, this has given us a huge advantage on so many levels; most of which is centered around jumping into the deep-end and just swimming.

Founding a startup is the obvious trendy thing to do these days. As with any other trend, “hipster entrepreneurs” have flocked to the online world, wanting in on the action. Naturally because this it is very cool to do so.

The problem with this “me-too” approach is that many startups aren’t solving the best ideas or have sacrificed their creativity in favour of a landgrab within the startup space. If I look at AngelList or at the startups that get their funding rounds publicized on TechCrunch, it’s normally 50-50...